Rise Up is an initiative we launched in collaboration with stream.theatre as part of a drive to promote new contemporary British musicals to wider audiences. Each episode features a different new musical currently in development, with two songs performed in each episode by the best of the West End. The musicals are not all shows developed by Perfect Pitch, but the aim was to provide a snapshot of the new work being created and developed for future production around the UK.

We ran the initiative for a year and produced 10 episodes. Each episode was shown to stream.theatre audiences for free as part of the pre-show entertainment to all their content. The episodes were then made available ‘On Demand’ on their platform as well as on our Rise:Up YouTube channel.